The Retail Brand Partner Program

A co-branded custom scent your customers can buy — created exclusively for your business, sold under your name.

Coffee Shops

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Restaurants

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Retail Boutiques

✳︎

Beauty & Wellness

✳︎

Food & Beverage

✳︎

Lifestyle Brands

✳︎

Musicians & Creative Industries

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Coffee Shops ✳︎ Restaurants ✳︎ Retail Boutiques ✳︎ Beauty & Wellness ✳︎ Food & Beverage ✳︎ Lifestyle Brands ✳︎ Musicians & Creative Industries ✳︎

Your scent. Your shelf. Your margin.

When we create a custom scent with you, we build something that belongs entirely to your brand. The formulation is yours — proprietary, exclusive, and kept in our records indefinitely. No one else can order it. You sell it under your name at your price, and every product on your shelf is something your customers can only get from you.

YOURS ALONE

Your scent formulation is documented, archived, and held exclusively for your brand. It can never be assigned to another client. Reorder in two years and it smells identical to day one. No other shop, café, or boutique in the world carries it.

A PRODUCT PEOPLE ASK FOR

Co-branded candles are among the highest-performing impulse purchases in independent retail. Customers who love your business want to take a piece of it home — your scent gives them that. At $14–20 wholesale, you set your own retail price and keep the margin.

REORDER ON YOUR TERMS

No annual commitments, no minimums beyond your first order. Once your scent is created, it lives in our files. Reorder 24 units or 300 — whenever your shelf needs restocking. Your setup fee is paid once and never again.

Working with Wooly Wax has been a favorite thing we've done since starting our entrepreneurial journey. Rachel helped us handcraft a scent that was representative of our band and the music we make ... the candles are our BEST SELLING merchandise item! For anyone considering, JUST DO IT! -Kathleen Hooper and Aubrey Mable, LVDY band

Program Tiers

A one-time setup fee covers your consultation and label — then product is quoted based on what you actually order

STANDARD

$495

setup fee · 50 unit 1st order

· 1-hour scent consultation

· 1 custom scent

· Co-branded label setup

· Standard lead times

(Remote upgrade: + $85)

SELECT most popular

$695

setup fee · 250 unit 1st order

· 1.5-hour scent consultation

· 1 custom scent + 1 variant

· 1 revision round

· Co-branded label setup

· Priority lead times

· Annual scent review

· Bespoke add-on options

(Remote upgrade: + $85)

PREMIER

$895

setup fee · 1000 unit 1st order

· 2-hour scent consultation

· Up to 3 custom scents

· Unlimited revision rounds

· Co-branded label setup, OR

· White label option (350 unit min)

· Priority lead times

· Annual scent review

· Annual price lock

· Bespoke add-on options

(Remote upgrade: + $85)

INITIAL ORDER PRICING & REORDER PRICING

your custom scent, anytime

VOLUME (24-299 UNITS)

4oz Amber Candle $9

8oz Amber Candle $14

16oz Amber Candle $19

4oz Reed Diffuser $14

4oz Room & Linen Spray $9

16oz Soaking Salts $10

ENTERPRISE (300+ UNITS)

4oz Amber Candle $8.55

8oz Amber Candle $13.30

16oz Amber Candle $18.05

4oz Reed Diffuser $13.30

4oz Room & Linen Spray $8.55

16oz Soaking Salts $9.50

No setup fees on reorders · Minimum 24 units per reorder

BESPOKE UPGRADES

available at SELECT & PREMIER tiers

CUSTOM VESSELS

Go beyond our standard amber glass. Artisan ceramic, specialty glass, matte and colored vessels, and alternative materials — sourced and tested for your scent. Quoted per project. Adds 2+ weeks and a supplier MOQ of 48–100 units minimum.

LUXURY LABEL PRODUCTION

Out-of-house label printing in premium papers, foil stamping, embossing, debossing, die-cut shapes, and full-wrap formats. Setup from $200, per-unit from $1.50 depending on finish and run size. Adds 2+ weeks. Quoted per project.

Quoted individually after consultation. See our full BESPOKE GUIDE for vessel categories & label finishes.

THE PROCESS

STEP ONE

Choose your program tier & book your scent consultation

2-week lead time for bookings

STEP TWO

Pre-consultation questionnaire & attend your scent consultation at our headquarters on Tennyson St.

Consultations run 1-2 hours

STEP THREE

Choose products & submit graphics for co-branded label design; approve final mockup

1-2 weeks (bespoke adds 2+ weeks)

STEP FOUR

Your order is submitted for production

2 weeks standard lead time (holiday season adds 3+ weeks)

TYPICAL PROJECT TIMELINE

4-6 weeks (bespoke adds 2+ weeks; holiday season adds 3+ weeks)

Your custom scent is exclusive to your brand — no one else can order it. White-label (PREMIER tier only) removes Wooly Wax co-branding entirely; 350 unit minimum applies. Priority lead times reflect best-effort scheduling — lead times may extend during peak season and for orders requiring specialty oils. Rush production is offered subject to availability (+$200). Label design assistance available (+$200). Remote consultation upgrade (+$85) adds multiple sample shipping rounds. Bespoke vessel and luxury label projects are quoted separately and subject to supplier minimums and extended lead times.