The Custom Scent Program
A bespoke experience for brands that want a proprietary signature scent.
Hospitality
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Real Estate Development
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Leasing Teams
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Corporate Gifting
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Internal Brand Experience
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Beauty & Lifestly Brands
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Tech & Professional Services
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Hospitality ✳︎ Real Estate Development ✳︎ Leasing Teams ✳︎ Corporate Gifting ✳︎ Internal Brand Experience ✳︎ Beauty & Lifestly Brands ✳︎ Tech & Professional Services ✳︎
Your scent is a brand asset - not a product
When we create a custom scent with you, we are building something that belongs entirely to your brand.The formulation is yours — proprietary, exclusive, and kept in our records indefinitely. No one else can order it, smell it, or come close to it. It cannot be purchased off a shelf, discovered on a competitor's website, or replicated by another company.
PROPRIETARY FORMULA
Your scent formulation is documented, archived, and held exclusively for your brand. It can never be assigned to another client. Reorder in five years and it smells identical to day one.
OLFACTORY IDENTITY
Scent is the strongest trigger of memory and emotion. Guests who smell your scent six months later — in a gift bag, on a card, in a room — are instantly returned to your brand. No other sensory touchpoint works this way.
COMPOUNDING INVESTMENT
The longer you use your signature scent, the stronger the association becomes. Hotels report guests requesting their specific candle by name. Clients describe their scent as inseparable from their brand. This is not a purchase — it is an investment.
Program Tiers
A one-time setup fee covers your consultation and label — then product is quoted based on what you actually order
SIGNATURE
$495
setup fee · $750 product minimum
· 1-hour scent consultation
· 1 custom scent
· Co-branded label setup
· Standard lead times
(Remote upgrade: + $85)
BRAND most popular
$695
setup fee · $2,500 product minimum
· 1-hour scent consultation
· 1 custom scent + 1 variant
· 1 revision round
· Co-branded label setup
· Priority lead times
· Annual scent check-in
(Remote upgrade: + $85)
PARTNER
$895
setup fee · $15,000 annual minimum
· 1-hour scent consultation
· Up to 3 custom scents
· Unlimited revision rounds
· Co-branded label setup, OR
· White label option (300 min/order)
· Dedicated scheduling
· Annual scent review
· Annual price lock
(Remote upgrade: + $85)
REORDER PRICING
your custom scent, anytime
STANDARD (24-99 UNITS)
4oz Amber Candle $13
8oz Amber Candle $20
16oz Amber Candle $27
4oz Reed Diffuser $20
4oz Room & Linen Spray $13
16oz Soaking Salts $14
VOLUME (100-299 UNITS)
4oz Amber Candle $9
8oz Amber Candle $14
16oz Amber Candle $19
4oz Reed Diffuser $14
4oz Room & Linen Spray $9
16oz Soaking Salts $10
ENTERPRISE (300+ UNITS)
4oz Amber Candle $8.55
8oz Amber Candle $13.30
16oz Amber Candle $18.05
4oz Reed Diffuser $13.30
4oz Room & Linen Spray $8.55
16oz Soaking Salts $9.50
No setup fees on reorders · Product priced at bulk rates by quantity minimum · Minimum 24 units per reorder
BESPOKE UPGRADES
available at BRAND & PARTNER tiers
CUSTOM VESSELS
Go beyond our standard amber glass. Artisan ceramic, specialty glass, matte and colored vessels, and alternative materials — sourced and tested for your scent. Quoted per project. Adds 2–10 weeks and a supplier MOQ of 48–100 units minimum.
LUXURY LABEL PRODUCTION
Out-of-house label printing in premium papers, foil stamping, embossing, debossing, die-cut shapes, and full-wrap formats. Setup from $200, per-unit from $1.50 depending on finish and run size. Adds 4–6 weeks. Quoted per project.
Quoted individually after consultation. See our full BESPOKE GUIDE for vessel categories & label finishes.
THE PROCESS
Your custom scent is exclusive to your brand — no one else can order it. White-label (PARTNER tier only) removes Wooly Wax co-branding entirely; 300 unit minimum per order applies. Priority lead times reflect best-effort scheduling — lead times may extend during peak season and for orders requiring specialty oils. Rushproduction is offered subject to availability (+$200). Label setup fee applies once per label design. Label design assistance available (+$200). Remote consultation upgrade (+$85) adds multiple sample shipping rounds. Bespoke vessel and luxury label projects are quoted separately and subject to supplier minimums and extended lead times.