The Custom Scent Program

A bespoke experience for brands that want a proprietary signature scent.

Hospitality

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Real Estate Development

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Leasing Teams

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Corporate Gifting

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Internal Brand Experience

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Beauty & Lifestyle Brands

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Tech & Professional Services

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Creative

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Hospitality ✳︎ Real Estate Development ✳︎ Leasing Teams ✳︎ Corporate Gifting ✳︎ Internal Brand Experience ✳︎ Beauty & Lifestyle Brands ✳︎ Tech & Professional Services ✳︎ Creative ✳︎

Your scent is a brand asset - not a product

When we create a custom scent with you, we are building something that belongs entirely to your brand. The formulation is yours — proprietary, exclusive, and kept in our records indefinitely. No one else can order it, smell it, or come close to it. It cannot be purchased off a shelf, discovered on a competitor's website, or replicated by another company.

PROPRIETARY FORMULA

Your scent formulation is documented, archived, and held exclusively for your brand. It can never be assigned to another client. Reorder in five years and it smells identical to day one.

OLFACTORY IDENTITY

Scent is the strongest trigger of memory and emotion. Guests who smell your scent six months later — in a gift bag, on a card, in a room — are instantly returned to your brand. No other sensory touchpoint works this way.

COMPOUNDING INVESTMENT

The longer you use your signature scent, the stronger the association becomes. Hotels report guests requesting their specific candle by name. Clients describe their scent as inseparable from their brand. This is not a purchase — it is an investment.

"Collaborating with Wooly Wax to capture the intricate stories of our exhibits is a wonderful creative process. The quality and uniqueness of different scents keeps us coming back for more!” - Lacey Manuel, Buyer, Museum of Contemporary Art Denver

Program Tiers

A one-time setup fee covers your consultation and label — then product is quoted based on what you actually order

SIGNATURE

$495

setup fee · $750 product minimum

· 1-hour scent consultation

· 1 custom scent

· Co-branded label setup

· Standard lead times

(Remote upgrade: + $85)

BRAND most popular

$695

setup fee · $2,500 product minimum

· 1.5-hour scent consultation

· 1 custom scent + 1 variant

· 1 revision round

· Co-branded label setup

· Priority lead times

· Annual scent review

· Bespoke add-on option

(Remote upgrade: + $85)

PARTNER

$895

setup fee · $10,000 product minimum

· 2-hour scent consultation

· Up to 3 custom scents

· Unlimited revision rounds

· Co-branded label setup, OR

· White label option (350 unit min)

· Priority lead times

· Annual scent review

· Annual price lock

· Bespoke add-on option

(Remote upgrade: + $85)

REORDER PRICING

your custom scent, anytime

STANDARD (24-99 UNITS)

4oz Amber Candle $13

8oz Amber Candle $20

16oz Amber Candle $27

4oz Reed Diffuser $20

4oz Room & Linen Spray $13

16oz Soaking Salts $14

VOLUME (100-299 UNITS)

4oz Amber Candle $9

8oz Amber Candle $14

16oz Amber Candle $19

4oz Reed Diffuser $14

4oz Room & Linen Spray $9

16oz Soaking Salts $10

ENTERPRISE (300+ UNITS)

4oz Amber Candle $8.55

8oz Amber Candle $13.30

16oz Amber Candle $18.05

4oz Reed Diffuser $13.30

4oz Room & Linen Spray $8.55

16oz Soaking Salts $9.50

No setup fees on reorders · Product priced at bulk rates by quantity minimum · Minimum 24 units per reorder

Browse the PRODUCT CATALOG

BESPOKE UPGRADES

available at BRAND & PARTNER tiers

CUSTOM VESSELS

Go beyond our standard amber glass. Artisan ceramic, specialty glass, matte and colored vessels, and alternative materials — sourced and tested for your scent. Quoted per project. Adds 2+ weeks and a supplier MOQ of 48–100 units minimum.

LUXURY LABEL PRODUCTION

Out-of-house label printing in premium papers, foil stamping, embossing, debossing, die-cut shapes, and full-wrap formats. Setup from $200, per-unit from $1.50 depending on finish and run size. Adds 2+ weeks. Quoted per project.

Quoted individually after consultation. See our full BESPOKE GUIDE for vessel categories & label finishes.

Let’s make something together

Working with Rachel and Wooly Wax has been a favorite thing we've done since starting our entrepreneurial journey. Rachel helped us handcraft a scent that was representative of our band and the music we make ... the candles are our BEST SELLING merchandise item! We had so much fun being a part of the process and the team at WW is so easy to work with. For anyone considering ... JUST DO IT!

-Kathleen Hooper and Aubrey Mable, Founders, LVDY band

"I can't recommend Wooly Wax more highly. Rachel toured our space with me many times and worked with our brand book to bring the custom scent of our property to life. We use the room spray in our guest rooms, hallways and public area bathrooms ... our guests love the scent and often purchase the room spray and candles to bring home. The quality is of the highest caliber and they are a pleasure to work with."

-Lydia Howerton, GM, Clayton Hotel & Member’s Club

THE PROCESS

STEP ONE

Choose your program tier & book your scent consultation

2-week lead time for bookings

STEP TWO

Pre-consultation questionnaire & attend your scent consultation at our headquarters on Tennyson St.

Consultations run 1-2 hours

STEP THREE

Choose products & submit graphics for co-branded label design; approve final mockup

1-2 weeks (bespoke adds 2+ weeks)

STEP FOUR

Your order is submitted for production

2 weeks standard lead time (holiday season adds 3+ weeks)

TYPICAL PROJECT TIMELINE

4-6 weeks (bespoke adds 2+ weeks; holiday season adds 3+ weeks)

Your custom scent is exclusive to your brand — no one else can order it. White-label (PARTNER tier only) removes Wooly Wax co-branding entirely; 350 unit minimum applies. Priority lead times reflect best-effort scheduling — lead times may extend during peak season and for orders requiring specialty oils. Rush production is offered subject to availability (+$200). Label design assistance available (+$200). Remote consultation upgrade (+$85) adds multiple sample shipping rounds. Bespoke vessel and luxury label projects are quoted separately and subject to supplier minimums and extended lead times.